◂ PROJECT 01 · BEELINE ARTEFACT 3 OF 6

PROJECT 01 · ARTEFACT 3

Decision trail

One barrier, the design decision taken against it, what the evidence then said, and what I did about the gap. Pick a barrier to follow its trail.

BARRIER 2 · TRACED

“I can’t see the link”

CARRIED BY
Danielthe Outcome-Focused
CHALLENGE
C2How might we separate exploring jobs from building a pathway, so the gateway pages stop being where the journey collapses?
DESIGN DECISION
Discovery QuizPHASE 1 · LIVE
THE BETMatching a young person to three gateways?GATEWAYSThe seven broad sectors in the MBacc, like Digital or Financial, that young people explore careers through. gives them a starting point, so they explore instead of stalling at the first page.
MEASURED BY
#8I can see how my hobbies and interests might connect to real jobs in the future.
#15I can confidently compare different gateways and decide which next step is right for me.
WHAT THE EVIDENCE SAID
● PARTLY VISIBLE
  • Quiz finishers who went on to act opened ≈2×ROUNDEDFigures from GMCA analytics are rounded here. as many job searches as people arriving from the landing page.
  • That covers the people we can already see acting. How many start, finish, or finish and stop is not visible yet, so the quiz is still to be judged on the job it was built for.
WHAT I DID NEXT
  • Asked the digital team for quiz submissions and step-level tracking, and tied both to the metric they unblock.
  • Discovery Game v2 changes the product in Phase 2, so I logged a deliberate re-baseline to keep old and new numbers apart.
SHOWS ·Testing assumptionsEvidence before claimsWorking with engineering
BARRIER 3 · TRACED

“I’ll play it safe”

CARRIED BY
Sarahthe Uncertain ExplorerDylanthe Overwhelmed Explorer
CHALLENGE
C3How might we support a journey that’s messy and non-linear, where exploring and deciding happen at the same time?
DESIGN DECISION
Gateway pages refreshPHASE 1 · LIVE
THE BETA clear page per gateway lets someone compare routes instead of fixing on the first one they see.
MEASURED BY
#12I understand that there are thousands of jobs out there, and some haven’t even been created yet.
#13I understand there are lots of different ways to work, like apprenticeships, T-Levels, or office vs. remote.
#15I can confidently compare different gateways and decide which next step is right for me.
WHAT THE EVIDENCE SAID
● PARTLY VISIBLE
  • Only ≈6 of 21ROUNDEDFigures from GMCA analytics are rounded here. possible gateway pairings are being explored. Broadening is happening, but narrowly.
  • People come back to decide, and rarely come back to act.
  • The analytics tool compares three segments at once, so ‘more than two gateways’ is still to be read. I flagged that as a tool limit, kept apart from the findings.
WHAT I DID NEXT
  • Gateway pages restructure (Phase 2, in design): use which gateways get explored together to decide how they cross-link.
  • Asked for a user-level export and a count of roles per page, so depth reflects what people read, whatever the page length.
SHOWS ·Synthesising messy dataTelling a tool limit from a findingIterating the product