◂ PROJECT 01 · BEELINE ARTEFACT 2 OF 6

PROJECT 01 · ARTEFACT 2

Problem model

A fear in a young person’s own words, traced to the people who carry it, the challenges it opens, and the outcomes it resolves into. One sentence, four layers.

FOLLOW ONE FEAR · B2

1 · THE FEAR“I can’t see the link”
2 · CARRIED BYDaniel, the Outcome-Focused
3 · HOW MIGHT WE · C2separate exploring jobs from building a pathway, so the gateway pages stop being where the journey collapses?
4 · RESOLVED WHEN · #8“I can see how my hobbies and interests might connect to real jobs in the future.”

THE FOUR LAYERS

6 BARRIERS · FROM LANDSCAPE MAPPINGWritten in a young person’s voice, never ours. Every roadmap phase names the barrier it moves, before it is planned in.
5 PERSONAS · FROM USER RESEARCH
  • Sarah, the Uncertain Explorer
  • Daniel, the Outcome-Focused
  • Heather, the Supported Sense-maker
  • Dylan, the Overwhelmed Explorer
  • Clare, the Confident, Self-directed
10 CHALLENGES“How might we…” questions that open a barrier up without jumping to a solution. Every new proposal has to answer one of them.
24 OUTCOMES · FROM THE EQUALEX FRAMEWORK“I can…” statements, numbered from first steps (1) to work-ready (24). A change counts as working when a young person can say the outcome.
ROUGH WORK · SKETCHED FIRST · 2 SKETCHES ▾

THE TEN CHALLENGES · HOW MIGHT WE…

  1. C1 redirect people through our services without them losing confidence or feeling dismissed?
  2. C2 separate exploring jobs from building a pathway, so the gateway pages stop being where the journey collapses?
  3. C3 support a journey that’s messy and non-linear, where exploring and deciding happen at the same time?
  4. C4 reduce what a young person has to hold in their head at any one point?
  5. C5 say what we’re obliged to say in far fewer words, without losing the meaning?
  6. C6 make it obvious that what a young person is reading is true and current?
  7. C7 make the Unplugged offline toolkits and the website hand off to each other properly?
  8. C8 support the adults around a young person, not only the young person?
  9. C9 help a young person see what they can now do that they couldn’t before?
  10. C10 make encounters with employers feel real and useful?

SEE THE WHOLE SYSTEM · THREE FEARS × 24 OUTCOMES

1 first steps → 24 work-ready
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B1 “It’s not for people like me”
B2 “I can’t see the link”
B5 “I’m stuck and left behind”

KEY · ■ = the fear resolves into this outcome · □ = no link from this fear