My own boards, drawn by hand in Excalidraw while the work was going on. Figures, partner names and place names are redacted.
SKETCH 1 OF 6The service landscape, wholeThe whole landscape on one board, across seven stages from Awareness in Years 7 and 8 to Sustainment after 18. A pressure curve runs along the top through the options fork, mocks and deadlines, the summer gap, re-sits and UCAS, with the inferred NEET risk and the target line with support. Below it sit the six barriers and fears, the young person’s ‘I can’ statements tagged know, do or become, then the channels, the people who help, the Gatsby benchmarks and the products. Under the line of visibility: what runs underneath, the systemic anchors, feedback, and policy and governance.FED INTO ·Service landscape ▸
SKETCH 2 OF 6What success feels likeA hand-drawn blueprint band below a red dashed line of ambition. Six barriers run down the left. To their right, numbered sticky notes carry first-person outcome statements, tagged as know, do or become, arranged across three key-stage columns. A stakeholder map runs along the bottom.FED INTO ·Problem model ▸Metric ladder ▸
SKETCH 3 OF 6The 24 outcomes, taggedThe outcomes board. The 24 numbered ‘I can…’ statements in two columns, each tagged with one of Hall’s three domains: what I know, what I can do, who I am becoming. Below them, twelve unnumbered statements, x1 to x12, marked as needing validation and more ideation with the Digital team.FED INTO ·Problem model · the 24 outcomes ▸
SKETCH 4 OF 6Beeline Discovery service blueprintA service blueprint across five phases from arrival to re-exploration. Offline touchpoints sit above a line of visibility and digital ones below it, with an intended experience curve, quotes from young people at each phase, the supporting roles, and the learning moment each phase is meant to move.FED INTO ·MVP experience curve ▸Beeline Unplugged ▸Service blueprints ▸
SKETCH 5 OF 6Build Your Future, now and nextTwo sketches of Build Your Future. The first is what the conversational layer can do now: one gateway from the Discovery Quiz, cards to add with AI suggestions marked by a diamond, six journey stages, and four nudges pinned where they apply, with lettered design notes, what we measure, and the nudge pattern down the side. The second is what it will do: more than one gateway, gateway numbers on every card, a ‘why’ on each stage, and a complete plan to share with an adult.FED INTO ·AI conversational layer ▸
SKETCH 6 OF 6My Plan, wireframedThe wireframe behind My Plan. The I am selector, the gateways from the Discovery Quiz, cards to add and six stages from Discover to Keep going, with the nudge pattern marked on the cards.FED INTO ·My Plan, designed ▸
