FATIMA ABID · P. 2
About me
AT A GLANCEMANCHESTER · BILBAO
TRAINING
- Pharmacology and Physiology · Manchester
- Science teacher training · London
- MSc, education technology · Nice
- Data science · Barcelona
- Service and product design · internships at the Innovation Centre for Entrepreneurship and the Italian Institute of Technology
METHODS
- Lundy model?LUNDY MODELA model for children and young people’s participation, built on four parts: space, voice, audience and influence. of child participation
- Ladder of Misinference?LADDER OF MISINFERENCEAlex Edmans’ four checks before trusting a finding: is it accurate, is the sample representative, could something else explain it, and does it hold beyond this case?
- SUGAR Triple Diamond?TRIPLE DIAMONDSUGAR’s design process: three rounds of opening out and narrowing down, used to find where a technology could go, test it, and reframe the problem.
- Co-design ▸
- Personas ▸
- Journey and experience mapping ▸
- Service blueprints ▸
OUTSIDE WORK
- A book club that I run
- Hiking especially in Picos de Europa
- Basketball
- Fluent in English and Arabic.
- Learning Spanish and some Basque.
WORLD MAP · WHERE I’VE WORKED
the routeTen cities, eight countries
- PROJECT 04 · THE ARTIFICIAL LEAF ▸Nice, Bologna, Turin, San Francisco · 2021–2022
- PROJECT 02 · LEARNING METER ▸Barcelona, Bilbao · 2023–2024
- PROJECT 03 · JUMP MATH LAB ▸Toronto, remotely from Bilbao · 2024–2025
- OTHER WORK · DIGITAL EDUCATION HUB ▸Dublin, Brussels · 2025Selected twice
- PROJECT 01 · BEELINE ▸Manchester, across ten boroughs · 2026 –National policy from July 2026
WHAT I BELIEVE
Two things I hold to
ON AI IN PRODUCTSAI has to be useful and tied to the problem it solves. Ideally it works as a layer on top of a solution and is not the whole solution itself.
ON YOUNG PEOPLE AND LEARNINGYoung people are rarely asked the right questions, or the follow-up questions. I understand both learning and technology, so I can ask them.
HOW I WORK
Listen, map, test, measure
- 01 · LISTENThe people a product serves and the people around them: young people, learners, teachers, families, schools and partners. Co-design sessions, teacher surveys and partner workshops, gathered into one evidence base the team works from.SEE · MBACC SUMMIT ▸SKILL · CO-DESIGN ▸
- 02 · MAPThe whole system first: who is involved, what each person needs and where people lose momentum. A regional careers system, a course built mission by mission, nine possible markets for a lab technology.SEE · SERVICE LANDSCAPE ▸SKILL · SERVICE BLUEPRINTS ▸
- 03 · TESTSmall versions with the people who will use them before anything goes wider: cards and Figma prototypes, A/B tests in a sandbox area of the app, and a test bench that scored an AI model before learners saw it.SEE · PROTOTYPING ▸SKILL · A/B TESTING ▸
- 04 · MEASUREA metrics framework agreed with the people who decide: what each measure is for, the learning analytics behind it, and the checks a finding passes before it is reported, using the Ladder of Misinference.SEE · METRIC LADDER ▸SKILL · LEARNING ANALYTICS ▸
AVAILABLEManchester, UK and Bilbao, SpainDay rates on request, per service
WORK WITH ME ▸