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I design experiences that are still felt away from the screen.

Strategic service and product designer bridging pedagogy, digital learning, and data. I design web and mobile products, from discovery to launch.

1. 01 ★BEELINE
2. 02LEARNING METER
3. 03JUMP MATH LAB
4. 04THE ARTIFICIAL LEAF

PROJECT 01GREATER MANCHESTER COMBINED AUTHORITY

Beeline

A careers service for young people in Greater Manchester

Beeline is how we speak to young people about the MBacc, Greater Manchester’s framework of technical and academic routes into work, which became national policy in July 2026. I designed the Discovery Quiz and I am designing the Planner Board and its AI layer of suggested cards and nudges. The service landscape, problem model and metrics framework sit underneath and contribute to product strategy, prioritisation and feature definition.

SECTOR · PUBLIC10 LOCAL AUTHORITIESYOUNG PEOPLEWEB, PHONE AND OFFLINE

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PROJECT 02KIDS&US

Learning Meter

AI feedback on learners’ spoken and written English

An AI feature in Animal Planet by Kids&Us that scores learners’ spoken and written English and gives them short feedback they can act on. I designed the rubric, the prompts and the evaluation that ran before launch, which cut false passes from 58% to 27%.

SECTOR · PRIVATE650 SCHOOLSLEARNERS OF ENGLISH, 8–12IPHONE AND IPAD APP

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PROJECT 03JUMP MATH

JUMP Math Lab

A maths lab that adapts to each student

In JUMP Math Lab, a student’s results decide which path they take next. I designed the forked pathway and the teacher dashboard, which shows each student’s progress and what to do next lesson.

SECTOR · NON-PROFITINTERNATIONALK–8 TEACHERS AND STUDENTSTEACHER PLATFORM

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PROJECT 04SUGAR GLOBAL NETWORK, NICE

The Artificial Leaf

Finding a market for a lab technology

Tasked with finding a business opportunity for IIT’s artificial photosynthesis system, we researched nine fields and chose plastics, then turned the challenge around and designed CO/LAB, an onboarding tool. An industry partner went on to build it out with IIT.

RESEARCH INSTITUTEITALY, FRANCE, USARESEARCHERS AND TTOSTRIPLE DIAMOND

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• Problem models▸
• Decision trails▸
• Prototyping▸
• LLM evaluation▸
• Feedback design▸
• Journey and experience mapping▸
• Service blueprints▸
• Co-design (Lundy model)▸
• Personas▸
• A/B testing▸
• Learning analytics▸

• Product discovery and strategyProblem framing, problem models, roadmaps and feature definitionASK ME FOR A DAY RATE ▸
• UX and UI for web and mobileFlows, Figma prototypes, final screens and handoffASK ME FOR A DAY RATE ▸
• AI features, from design to evaluationWhere AI helps, rubrics and test sets, feedback people can act onASK ME FOR A DAY RATE ▸
• Service design and co-design workshopsLandscapes, blueprints, discovery sessions with users and partnersASK ME FOR A DAY RATE ▸
• Metrics and learning analyticsMetric frameworks, dashboards and A/B testsASK ME FOR A DAY RATE ▸

KEY■ = discovery and strategy■ = UX and UI■ = AI features■ = service design and co-design■ = metrics and learning analytics